Accepting 3 new clients this quarter

Scale Your Google Ads.
We Handle the Rest.

6.5x average ROAS across all accounts
$9.8M revenue generated for clients
500+ accounts managed and audited
16 months average client retention
6.5x average ROAS across all accounts

We help high-growth brands scale profitably with Google Ads. Ex-Google expertise, full-funnel strategy, and transparent reporting — so you can focus on running your business.

Book a Strategy Call See Our Results

Trusted by leading brands

$0M
Ad Spend Managed
$0M
Revenue Generated
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Average ROAS
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Accounts Managed
Google Partner
Meta Business Partner
Microsoft Advertising Partner
Shopify Plus Partner
Services

Full-Funnel Advertising
That Drives Revenue

Not just clicks and impressions — we optimise for actual revenue using advanced conversion tracking and data-driven strategy.

Google Ads

Search, Shopping, Performance Max, Display, and YouTube. Full campaign architecture built for scale and profitability.

YouTube Ads

Video campaigns that build brand awareness and drive conversions. From creative strategy to audience targeting.

Microsoft Ads

Expand your reach across Bing, LinkedIn audiences, and the Microsoft network. Often lower CPCs with high-intent traffic.

CRO Strategy

Landing page optimisation, conversion tracking setup, and offline conversion integration to maximise every click.

Results

Real Results,
Real Brands

We don't hide behind vanity metrics. Here's what happened when these brands partnered with Upscale.

Fashion & Retail

All Saints

Restructured Shopping and Search campaigns across 5 markets. Implemented offline conversion tracking to optimise for actual purchases, not just clicks.

3.5x ROAS achieved
Luxury Home

The White Company

Full-funnel Google Ads strategy — from brand awareness on YouTube to high-intent Shopping campaigns. Revenue grew 40% in 6 months.

4.3x ROAS achieved
Logistics

Royal Mail

Reduced cost per acquisition by 20% through bid strategy optimisation and negative keyword refinement across 12 campaign types.

-20% Cost per acquisition
How it works

Three Steps to
Scalable Growth

We keep it simple. No fluff, no jargon — just a proven process that delivers results.

1

Deep Audit

We analyse your current Google Ads account, conversion tracking, and competitive landscape to find quick wins and long-term opportunities.

2

Custom Roadmap

You get a clear, prioritised action plan with revenue projections. No surprises — you approve every step before we begin.

3

Scale & Optimise

We execute, test, and iterate weekly. Transparent reporting shows exactly where your budget goes and what it returns.

Why Upscale

What Sets Us Apart

We're not another agency that sets and forgets. Here's why brands trust us with their growth.

Ex-Google Expertise

Our team has worked inside Google. We know how the platform actually works, not just what the help docs say.

$150M+ Managed

We've managed over $150 million in ad spend across hundreds of accounts. We've seen what works at every scale.

No Lock-In Contracts

Month-to-month agreements. We earn your business every month through results, not contractual obligation.

Performance Guarantee

If we don't hit the agreed KPIs within the first 90 days, we'll work for free until we do. That's how confident we are.

Proactive, Not Reactive

We don't wait for problems. Weekly optimisations, proactive testing, and strategic recommendations — before you ask.

Senior Team Only

Your account is managed by senior strategists, not juniors. Direct access to the people making decisions on your campaigns.

The difference

Typical Agency vs Upscale

Not all agencies are built the same. Here's what you're actually getting.

Typical Agency
Upscale Digital
Account Manager
✗ Junior exec, 20+ accounts
✓ Senior strategist, 8 accounts max
Optimisation Cadence
✗ Monthly (maybe)
✓ Weekly, proactive
Contracts
✗ 12-month lock-in
✓ Month-to-month
Reporting
✗ Monthly PDF, vanity metrics
✓ Live dashboard + weekly updates
Conversion Tracking
✗ Basic, often broken
✓ Offline + server-side, revenue-focused
Performance Guarantee
✗ None
✓ 90-day KPI guarantee
Response Time
✗ 2-3 business days
✓ Same day via Slack
Is this right for you?

We're Selective About
Who We Work With

We only take on clients where we know we can deliver exceptional results. Here's how to know if we're a fit.

Great fit

  • ✓ Spending $5,000+/month on Google Ads
  • ✓ Revenue over $50K/month (or getting there fast)
  • ✓ Want data-driven decisions, not gut feelings
  • ✓ Value transparency and proactive communication
  • ✓ Ready to scale and invest in growth

Probably not right

  • ✗ Just getting started with Google Ads (< $2K/mo)
  • ✗ Looking for the cheapest agency possible
  • ✗ Want to micromanage every campaign change
  • ✗ Expect overnight miracles without testing
  • ✗ No conversion tracking or analytics in place
Book a Strategy Call
LB
I started Upscale because I was tired of seeing businesses waste money on agencies that don't do anything. Every brand deserves a team that actually cares about their growth — that's what we built.
Luke Bright
Founder & Lead Strategist
Ex-Google $150M+ Managed 500+ Accounts
FAQ

Common Questions

Our pricing is based on your monthly ad spend and the complexity of your campaigns. Most clients invest between $2,000–$8,000/month in management fees. We'll give you a clear quote on the strategy call — no hidden fees, ever.
Yes. We agree on specific KPIs before we start. If we don't hit them within 90 days, we work for free until we do. We only take on clients where we're confident we can deliver.
No. We work on a month-to-month basis. You can cancel anytime with 30 days' notice. We believe in earning your business through results, not locking you into a contract.
You get a dedicated Slack channel (or your preferred tool), weekly performance updates, and a monthly strategy call. Plus, you have a live dashboard you can check anytime. No waiting days for a reply.
We specialise in e-commerce, fashion, luxury, insurance, and B2B lead generation. That said, we've successfully managed campaigns across dozens of verticals. If you're spending on Google Ads, we can likely help.
Google Ads is our core expertise, but we also manage Microsoft Ads (Bing), YouTube campaigns, and provide CRO strategy. We focus where we're strongest to deliver the best results.
Absolutely. We'll walk you through detailed case studies on the strategy call, including specific numbers and the strategies we used. We're transparent about what we've achieved and how.
We can typically begin the audit within 48 hours of our first call, and have campaigns optimised within the first two weeks. Full campaign restructures take 3–4 weeks, depending on complexity.
Get in touch

Let's Talk Growth

Book a free
strategy call

In 30 minutes, we'll audit your current setup, identify quick wins, and outline a roadmap for growth. No pitch — just value.

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luke@joinupscale.com
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