Google Ads Growth
Luke Bright
Founder and lead strategist at Upscale Digital, helping ecommerce and lead generation brands improve Google Ads performance through better tracking, cleaner structure, and commercial decision-making.
Background
Ex-Google specialist focused on profitable paid search
Luke Bright founded Upscale Digital to give brands senior, hands-on Google Ads support without the usual agency layers. He has managed or audited more than 500 accounts across ecommerce, fashion, luxury, insurance, and B2B lead generation.
His work focuses on Google Ads strategy, Shopping, Performance Max, conversion tracking, ecommerce PPC, ROAS, margin-led bidding, and paid search audits.
Areas of expertise
- Google Ads strategy
- Google Shopping
- Performance Max
- Conversion tracking
- Ecommerce PPC
- ROAS and margin-led bidding
Featured Resources
Read Luke's Google Ads guides
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