Google Ads Growth
How We Improved Google Ads Profitability For An Ecommerce Brand
An anonymised case study showing how cleaner tracking, product-level segmentation, and budget control helped an ecommerce brand make better Google Ads decisions.
90 days
initial restructure window
PMax + Shopping
core campaign mix
Product-level
reporting rebuilt
Margin-led
budget decisions
The challenge
The brand was spending heavily across Shopping and Performance Max but could not clearly see which products were actually profitable. Blended ROAS looked acceptable, but spend was drifting toward lower-value products and tracking did not reflect commercial priorities.
The strategy
- Reviewed conversion actions and revenue tracking.
- Segmented products by category, margin, stock, and historical performance.
- Reviewed Merchant Center diagnostics and feed quality.
- Rebuilt campaign reporting around product and category performance.
- Adjusted budget allocation toward stronger commercial signals.
What changed
| Area | Before | After |
|---|---|---|
| Tracking | Blended revenue view | Cleaner primary conversion and revenue focus |
| Structure | Broad product grouping | Segmented by category and commercial priority |
| Feed | Generic product data | Improved titles, labels, and diagnostics |
| Reporting | Account-level ROAS | Product and category-level decisions |
Details are anonymised for client confidentiality.
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