Google Ads Growth
Google Shopping Feed Restructure Case Study
How a cleaner feed, stronger Merchant Center hygiene, and clearer product segmentation created a better foundation for Shopping and Performance Max.
Feed
titles and attributes reviewed
GMC
diagnostics prioritised
Labels
commercial segments added
PMax
inputs made clearer
The challenge
The account relied on automation, but the product data feeding that automation was incomplete. Product titles were too generic, diagnostics were not reviewed weekly, and campaign structure did not reflect margin or stock reality.
The strategy
- Prioritised Merchant Center disapprovals and warnings.
- Improved product titles and core attributes.
- Added commercial custom labels for better segmentation.
- Reviewed product pages receiving the most spend.
- Aligned Shopping and PMax structure with business priorities.
Why it worked
Google Shopping performance improved because the account gave Google better product data and gave the business clearer control over where budget should go. Feed quality made the campaign structure easier to trust.
Details are anonymised for client confidentiality.
Book A Shopping Feed Audit
We will review your feed, Merchant Center, campaign structure, and product-level reporting.